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However, the transaction captures the most valuable asset in modern commerce: the customer’s contact information. Once a user orders the book, they are funneled into an email marketing sequence that promotes Eker’s flagship event: the .

Becoming a millionaire isn't just about the number in your bank account—it’s about the person you become in the process.

We all have a "set point" for wealth. If your blueprint is set for "struggle," you will subconsciously sabotage yourself whenever you start to succeed.