Malayalam Film Releases

The pandemic changed the game. Suddenly, big stars like Dulquer Salmaan and Prithviraj Sukumaran experimented with direct-to-digital releases. But here’s the twist: The audience fought back.

Unlike Bollywood’s preferred Friday or Hollywood’s Thursday previews, the Malayalam film industry has perfected the art of the —often as early as 5:00 AM. Why so early? Because in a state that reads more newspapers than any other in India, the morning show becomes the water-cooler topic by breakfast. malayalam film releases