The addition of DeJoria and Tisch as guest sharks brought a fresh dynamic to the show, and entrepreneurs who appeared on the show benefited from their expertise and insights. DeJoria and Tisch joined the regular sharks - Mark Cuban, Kevin O'Leary, Daymond John, Barbara Corcoran, and Robert Herjavec - to listen to pitches and make investment deals.

Comparing DeJoria and Tisch in Season 4 highlights the spectrum of American success. DeJoria was the —tattooed, rugged, and scrappy. He wore his wealth lightly but wielded his experience like a scalpel. He invested in people who reminded him of his younger self: broke, obsessed, and ethical.