The most painful blow for collectors, however, was the inconsistent quality and abandonment of the format. Many Bollywood Blu-rays were simply upscaled from standard-definition masters or plagued by the very artifacts they were meant to eliminate—digital noise reduction (DNR) wiping away film grain and edge enhancement creating ugly halos. Classic films from the 1970s and 80s, if released at all, often looked waxy and unnatural. Worse, the market was flooded with counterfeit "Blu-rays" from unlicensed vendors, which were actually compressed DVDs on blue-colored discs, eroding consumer trust. By 2018, major studios had largely ceased new Bollywood Blu-ray releases, save for an occasional blockbuster like Padmaavat (2018) or War (2019).
However, collectors have noted a decline in new Indian Blu-ray releases from local labels since 2020, making many older titles rare and expensive "out-of-print" items. Essential Bollywood Blu-ray Titles for Your Collection blu ray movies bollywood