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The neon sign above the door flickered violently, buzzing like a trapped fly. Inside "The Offside," the atmosphere was even deader than the draft beer. It was a Tuesday night, the Knicks were playing a preseason game nobody cared about, and Elias was counting the cost of keeping the lights on.

"Never heard of it," Elias said.

“Welcome to the Main Event,” a commentator’s voice boomed, deep and resonant. digisport1cooltv

Elias unlocked the front door and flipped the sign back to OPEN . He didn't need to advertise. The sound leaking onto the street was magnetic. The neon sign above the door flickered violently,

"Depends on who's asking."