Digital disruption refers to the impact of digital technologies on traditional businesses, markets, and industries. It is characterized by the rapid development and adoption of digital technologies, such as artificial intelligence, blockchain, and the Internet of Things (IoT). These technologies have created new business models, products, and services that are changing the way companies operate and interact with customers.
The biggest barrier to transformation is rarely technology—it is organizational culture. Legacy companies often suffer from siloed departments, risk aversion, and a “that’s how we’ve always done it” mentality. True transformation requires fostering a test-and-learn culture, encouraging cross-functional collaboration, and accepting that failure is a necessary step toward innovation. digital disruption and transformation tresa thompson pdf