Alchemy: The Surprising Power of Ideas That Don't Make Sense
Data only tells you about the past. It cannot account for the "psychological magic" that transforms a product's value in the mind of the consumer. Key Concepts from the Book alchemy rory sutherland pdf
"Alchemy" is a thought-provoking book written by Rory Sutherland, an Ogilvy executive and behavioral economist. The book, first published in 2014, challenges conventional wisdom and explores the power of unconventional ideas in marketing, business, and life. Alchemy: The Surprising Power of Ideas That Don't
