"I’m going to remind them," Elias said, "that 'Cobertura' means 'Coverage'... but it also means 'Roof.' And I’m about to bring the whole thing down on their heads."
For the last decade, Nowo’s value proposition was a simple arithmetic: lower price, higher decibels. In a country reeling from economic austerity, that worked. However, the landscape has mutated. The major incumbents have weaponized their bundled offers (TV, net, mobile, streaming), collapsing their prices for high-volume packages to levels that Nowo struggles to undercut without sacrificing margins. Furthermore, the proliferation of low-cost Mobile Virtual Network Operators (MVNOs) like Woo (NOS) and Amigo (Vodafone) has stolen Nowo’s thunder. cobertura nowo