In this context, M2M refers to the autonomous nature of the client. Unlike standard web advertising where a human clicks a link to trigger an ad, M2M clients are programmed devices. They operate on a schedule or trigger event (e.g., a smart TV launching an app, a digital billboard rotating time slots). The device acts as an independent agent.
This signifies the transport layer. The communication happens over standard IP networks (HTTP/HTTPS). m2m vast ip