DT Consulting was recently appointed to manage the brand’s global strategy and community management as it re-establishes itself as a dominant force in luxury beauty. Aesthetic and Community
In paint chemistry, creating a true violet grey is difficult. Too much white turns it pastel; too much black turns it muddy. The perfect balance requires a touch of magenta or ultramarine suspended in a field of charcoal. This technical difficulty has historically made it a color of craftsmanship—reserved for the pigments of Renaissance shadows or the glaze on Art Deco pottery.
Pure violet can feel manic or overly spiritual. Grey rationalizes it. Violet Grey suggests a person (or a space) that has felt deep passions but has now stepped back to analyze them. It is the color of the archivist, the historian, and the mourning aristocrat. It implies a "knowingness"—an understanding of the world's darkness without being consumed by it.
Violet Grey is an ultra-curated luxury beauty retailer, reacquired by founder Cassandra Grey, that is expanding with new physical locations in New York and the UK following 50% year-on-year growth. The retailer, known for its "Violet Code" vetting process, has established itself as an industry standard for high-performance beauty, according to Business of Fashion. Read the full story at Business of Fashion . Violet Grey Plots Its Future
Products are sent to a panel of over 100 experts, including celebrity makeup artists, dermatologists, hair stylists, and influencers.
Violet Grey is the color of .
