However, a red-clad rival was rising: . Backed by the deep pockets of McDonald's and later Coinstar, Redbox began a blitz of the American landscape. The "Blue vs. Red" war was quiet but fierce. In 2008, DVDPlay even filed a patent infringement lawsuit against Redbox, claiming they had pioneered the very tech that was now making their competitor famous. 3. The Final Chapter
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As broadband internet speeds increased and Netflix launched its streaming service in 2007, the entire DVD industry faced an existential threat. DVDPlay attempted to pivot, exploring "Digital DVD" concepts and partnerships, but the writing was on the wall. The convenience of streaming outweighed the novelty of the kiosk. However, a red-clad rival was rising:
Before the dominance of digital streaming, was a major player in the automated movie rental market. Headquartered in Campbell, California, it was the creator of the world's first remotely managed DVD rental kiosks. Red" war was quiet but fierce