| Risk | Mitigation | |------|-------------| | Over-automation (feeling robotic) | Use personalization, add surprise human touch (e.g., manual check-in). | | Sequence fatigue | Set caps on sequence length (max 5–7 emails). | | Technical errors (broken links, wrong merge fields) | Test with multiple sandbox emails before launch. | | Deliverability drop | Warm up IPs, use authentication (SPF/DKIM/DMARC), monitor blacklists. | | Privacy compliance | GDPR: Store consent proof, offer data export/deletion. |
Here is everything you need to know.