Writing Winning Proposals: Public Relations Cases ((free)): Rebecca A. Gilliland

Gilliland breaks down the psychology of the pitch using actual PR cases. It’s a must-read for anyone who wants to stop writing "quotes" and start writing "winning proposals."

If you have the by Rebecca A. Gilliland (e.g., a PDF, course reading, or chapter), please share: Gilliland breaks down the psychology of the pitch