is a luxury French outerwear label that has redefined the modern leather jacket through a powerful blend of Parisian elegance, rebellious rock-and-roll edge, and uncompromising female craftsmanship. Founded in 2013 by designers Nour Hammour and Erin Conry Webb, the brand transformed an essential wardrobe staple into an elite, collectible art form. Headquartered in Paris, the label has built a cult global following among major style icons, including Kendall Jenner, Gigi Hadid, Dua Lipa, and Beyoncé. The Origins: A Shared Vision in Paris
While the brand has expanded into ready-to-wear (silk blouses, tailored trousers, knitwear), the jacket remains the heart. Three core models have achieved cult status: nour hammour paris
The duo identified a gap in the market: while there were plenty of cheap leather jackets and ultra-expensive heritage brands, there was a lack of contemporary, high-quality leather pieces designed specifically with a feminine, tailored fit. They launched their first collection in 2016 during Paris Fashion Week. is a luxury French outerwear label that has
They are staunchly anti-waste. Because they work in small collections and produce on demand for wholesale partners, they rarely have massive deadstock. They also operate a repair service, encouraging customers to mend, not replace. A zipper can be replaced, a seam reinforced. This is slow fashion in its truest, most romantic form: buy one jacket, wear it for a decade, and watch it become yours. The Origins: A Shared Vision in Paris While
: They’ve become a favorite of fashion icons like Gigi Hadid, cementing their status as the gold standard for leather. The Showroom Experience
The brand’s aesthetic can be distilled into three key principles: