The chip cost is into the retail price, with the margin recouped via a subscription service for premium AR content and data‑security upgrades (US$29.99 / yr per piece).
The success of MyNX will likely inspire a wave of across the industry, prompting other heritage houses to embed similar technology. tiffany mynx 2025
If the launch proceeds as scheduled, MyNX will: The chip cost is into the retail price,