In 2002, actor/director John Malkovich was set to make his directorial debut. He was working with the writer Nicholas Griffin on a film about the art world, centered around an artist who discovers his talent is rising due to a curse.
: Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006). Most people just call it Borat , as the full 12-word title is a satirical challenge for anyone to recite correctly. Phonetic Nightmares: Titles Hard to Pronounce
When it comes to naming a film, Hollywood usually plays it safe with snappy, one-word titles like Avatar or Rocky to maximize marketing effectiveness . However, some filmmakers take a different path, choosing titles that are intentionally long, difficult to pronounce, or just plain bizarre.
When the film was submitted for release, it broke databases. Most computer filing systems at the time were built to read text (ASCII characters). They did not know how to file a movie that was named with a graphic symbol.
Eventually, the film was released on home video. The cover art featured a painting, and the "title" was printed on the spine. But by the time it hit DVD stores, the packaging often succumbed to reality. To help people actually find the movie, the distributors added the word "grille" in small print underneath the symbol.