How To Determine Seasonality In A New Sem Account |verified| Jun 2026

You have launched. Now, you must validate your seasonality hypotheses.

Ignoring seasonality in a new account is a rookie mistake that leads to missed opportunities in peak months and wasted budget during valleys. Just because you don’t have two years of your own click-through rates doesn't mean you can’t predict the tides. how to determine seasonality in a new sem account

If you launch during a seasonal trough (e.g., launching a Valentine’s Day gift shop in March), do not expect high Impression Share. Use this time to test ad copy and build Quality Score cheaply before the next peak. You have launched