is an American manufacturer and online retailer of aftermarket accessories for pickup trucks, Jeeps, and off-road vehicles . Headquartered in Ann Arbor, Michigan, the company operates as a vertically integrated organization, combining manufacturing, product design, and an e-commerce platform. In 2022, the company underwent a major rebranding, transitioning its corporate name from Truck Hero to RealTruck to better align its identity with its consumer-facing digital brand.
For nearly two decades, RealTruck operated as an independent, private company. It gained industry recognition for its digital marketing strategies and its comprehensive online catalog of bed covers, running boards, and grille guards. realtruck wikipedia
Note: As of 2026, RealTruck continues to operate as a major omnichannel retailer and manufacturer in the North American light-truck accessory market. is an American manufacturer and online retailer of
In March 2024, , a global consumer-focused private equity firm, acquired a controlling stake in RealTruck. The terms were not publicly disclosed, but reports valued the deal in the billions of dollars. Existing management, including then-CEO Bill Rogers, remained in place to oversee continued expansion. For nearly two decades, RealTruck operated as an
: Reviews from automotive experts at Car Talk and customers on ResellerRatings frequently praise the durability and fit of their products, particularly their tonneau covers and powered running boards. Shopping Experience & Reliability