Helpsystems Rebrand Fortra 2022 Goanywhere Extra Quality «Top 100 TOP-RATED»

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    Helpsystems Rebrand Fortra 2022 Goanywhere Extra Quality «Top 100 TOP-RATED»

    The move to kill the "HelpSystems" name was bold but necessary. It differentiated the company from legacy IBM i vendors and signaled to the market that they were ready to compete in the modern cybersecurity arena.

    For decades, HelpSystems was recognized for its automation and utility software, particularly for IBM i systems. However, a rapid series of acquisitions—including , Cobalt Strike , Tripwire , and Digital Guardian —fundamentally shifted its core mission. helpsystems rebrand fortra 2022 goanywhere

    While the product improved, the "customer comfort" score dipped slightly. The warmth of the old HelpSystems brand was replaced by the sleek, corporate feel of Fortra. For IT admins who just wanted their files to move securely without a sales pitch about "Offensive Security," the rebrand was a lot of noise for little immediate feature gain. The move to kill the "HelpSystems" name was