Marketing 1.0 Kotler !!exclusive!! 【Authentic | PLAYBOOK】

The strategic engine of Marketing 1.0 is (Product, Price, Place, and Promotion). In this context, the "Product" is the starting point of the journey.

On April 23, 1985, they announced the discontinuation of original Coca-Cola. The press conference was pure Marketing 1.0: charts, taste-test data, and talk of "smoother, rounder taste." marketing 1.0 kotler

Emerging out of the Industrial Revolution and dominating the mid-20th century, this era operated on the premise that businesses should focus exclusively on mass production, standardization, and operational efficiency. In this framework, consumer preferences are secondary to the functional capabilities and low costs of the goods produced. Core Characteristics of Marketing 1.0 The strategic engine of Marketing 1