This is not an A/B test in the traditional sense; it is an A/B/C/D.../Z test. The system uses to determine that User A from the US on an iPhone converts better with a sidebar ad, while User B from the UK on a desktop prefers ads between paragraphs.
The paradox of advertising is that ads slow down sites, and slow sites lose revenue. Ezoic’s Edge layer solves this through sophisticated caching. edge ezoic
Ezoic takes a percentage of ad revenue (typically 10-30% depending on the plan). For high-traffic sites, this can be more expensive than paying a flat fee for an ad server. Additionally, premium plans that remove Ezoic branding and provide faster support cost monthly fees on top of the revenue share. This is not an A/B test in the