While the 1987 sale was about a publishing empire, the term "billboard" often brings to mind outdoor advertising. In that world, 1987 was equally transformative. It was the era when tobacco and alcohol manufacturers were the kings of the roadside , accounting for nearly 30% of all outdoor advertising revenue.
Media moguls like also began their rise through this medium. Turner inherited a debt-riddled billboard business worth $1 million in 1963, which he eventually leveraged to build the TBS and CNN empires—frequently using his own physical billboards to promote his growing television networks. billboard sold for $100 million 1987
Along with Billboard magazine, the sale included other specialty titles like Musician , American Artist , and the European weekly Music & Media . Business Impact While the 1987 sale was about a publishing