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1.1 The proliferation of short‑form video platforms (YouTube, TikTok, Instagram Reels) has democratized audiovisual production, allowing independent creators to reach global audiences without traditional gatekeepers (Burgess & Green, 2020). Within this ecosystem, the video titled “Jordi Nino” (hereafter the video ) emerged as a viral phenomenon, garnering over [X] million views across platforms within its first month. Despite its popularity, scholarly attention to the video remains limited. jordi nino video