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However, counter-programming is not without risk. The success of such a strategy hinges entirely on precise scheduling and audience awareness. If a studio misjudges the demographics—releasing a somber drama against an Oscar contender or a raunchy comedy against a family film—it can be crushed. Moreover, the rise of streaming has complicated the landscape. Many adult dramas, the traditional bread and butter of counter-programming, now bypass theaters for Netflix or Apple TV+. As MoviesCounter.com would track, the post-pandemic era has seen fewer mid-budget films released theatrically, making the counter-programming slot both more valuable and more precarious. movies counter.com