While "NCD" stands for the medical category of chronic, non-transmissible illnesses like diabetes and heart disease, "Agasobanuye" refers to the local art of translating and explaining content—typically films—into Kinyarwanda to make them accessible to everyone. Platforms like NCDTV leverage this naming convention to provide entertainment while often integrating health awareness. Understanding NCDs in Rwanda

They use local slang and references to make foreign plots relatable.