| Year | Milestone | |------|-----------| | | Born in Charleston, SC, to a seamstress mother and an architect father. Early exposure to craftsmanship and structure. | | 2005 | Wins a regional design scholarship; moves to New York City to study at Parsons School of Design. | | 2009 | Interns with Alexander McQueen’s London studio—learns the power of narrative in fashion. | | 2012 | Launches her first capsule collection, “Midnight Garden,” sold exclusively through pop‑up shops. | | 2015 | Opens the first permanent boutique, “DeVille,” on Greene Street, Brooklyn. | | 2019 | Rebrands to Cherie Deville Brazzer , introducing a luxury lifestyle line that includes couture, home interiors, and a bespoke fragrance. | | 2023 | Secures a strategic partnership with a major Asian luxury conglomerate, expanding into Tokyo and Seoul. |
| Timeline | Goal | KPI | |----------|------|-----| | | Launch a home‑luxury line (furniture, textiles) | $15 M revenue from home segment | | 2026 | Expand to Middle East with flagship in Dubai Mall | 10 % of global sales | | 2027 | Introduce NFT‑backed fashion – limited digital garments linked to physical pieces | 5 % of total sales from digital assets | | 2028 | Reach carbon‑negative status across the entire value chain | Verified by third‑party audit | cherie deville brazzer
(Working Title – open to tweaking)
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