The “doormat,” as Argov defines her, cancels plans with friends the second he calls. She answers every text within three seconds. She believes that if she is just accommodating enough, he will finally commit. The book’s infamous counterintuitive cure? Become a “bitch”—not cruel, but self-possessed . A woman who says “no” calmly, who hangs up the phone first, who values her own mission over his attention.