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Subscription Video on Demand (SVOD) is the standard model (pay a monthly fee), but there is a growing trend of Transactional Video on Demand (TVOD) or "Early Access" rentals. Platforms like (BMS Stream) allow users to rent newly released movies at a premium price—often even before they are available for free on a subscription basis.

Hotstar has been a strong contender, focusing on family entertainers and films from the "Mammootty" and "Dulquer Salmaan" starrers. They hold the digital rights for many films produced by notable banners like Soubin Shahir’s Parava Films and others. malayalam new movies online watch