Introduction To Marketing Research Ppt

A split image – Left side: A happy Coca-Cola executive in the 1980s. Right side: A sad Pepsi logo.

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | introduction to marketing research ppt

Creating a presentation on marketing research requires a structured approach that bridges the gap between raw data and strategic business decisions. To help you put together a high-quality presentation, here is a suggested outline based on standard industry practices and academic models. Core Slide Outline Title Slide A split image – Left side: A happy

This is the "fieldwork" phase where you actually gather information from respondents. To help you put together a high-quality presentation,

– What should we do? Example: “Launch a loyalty program instead of a price cut.”

Data that already exists (e.g., government reports, industry journals, or previous internal studies). It’s cost-effective and fast but may not be specific to your current problem. Why Visuals Matter in Your PPT