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Studios are now investing heavily in high-quality dubbing. Gone are the days of literal translations that sounded awkward. Today, lyricists and dialogue writers are hired to rewrite jokes, punchlines, and songs so they land culturally with the Tamil audience. They ensure the "Tamil flavor" is retained in the script.
The success of Salman Khan and Akshay Kumar films in Tamil dubbed versions ( Wanted , Rowdy Rathore , Singham ) proved that mass action films could rival local Tamil movies in television TRPs. hindi movies dubbed in tamil
Fun fact: The Tamil dubbed version of KGF 2 earned over ₹15 crore in Tamil Nadu theatres alone, more than many direct Tamil films. Studios are now investing heavily in high-quality dubbing