The show focused heavily on the psychological barriers of the protagonists rather than relying solely on external villains for drama. While antagonists existed, the core conflict was internal—the battle between Arnav’s ego and Khushi’s integrity.

Throughout its run, "Iss Pyaar Ko Kya Naam Doon" received widespread acclaim for its engaging storyline, witty dialogues, and outstanding performances by the lead actors. The show's chemistry between Shanaya and Advay was particularly well-received, and their on-screen romance became a fan favorite.

The story is set in Delhi and revolves around two contrasting personalities from different worlds:

The primary antagonist. A two-faced lawyer who marries Anjali for money while obsessively pursuing Khushi.

...then Iss Pyaar Ko Kya Naam Doon? is a must-watch. It remains a "comfort watch" for millions of fans worldwide, proving that the story of Arnav and Khushi is truly timeless.

Ashi, on the other hand, is a free-spirited and charming young man who comes from a middle-class family. He is a writer by profession and has a passion for photography.