She identifies as an "extroverted introvert," emphasizing that real inclusion involves letting people lean into their natural personalities rather than forcing them to conform to a specific "executive" mold.
This role positioned her as an expert not just in marketing, but in the future of the internet. She began speaking frequently about the "immersive web," long before it became a buzzword. She realized that the future wasn't just about looking at a screen, but interacting with digital elements layered over the physical world.