| Metric | Figure | Source | |--------|--------|--------| | | 3.7 % share (≈ 1.4 M viewers) | Nielsen Serbia – Q4 2019 | | Peak rating (Episode 45 – “Sanja Milošević” controversy) | 5.2 % share (≈ 2.1 M viewers) | Nielsen Serbia – Dec 2019 | | 24‑Hour feed concurrent peak | 2.4 M (global) | Akamai EdgeStats | | Social‑media mentions (Twitter + Instagram) | 8.6 M total mentions, #Zadruga3 trended #1 in Serbia for 14 days | Brandwatch | | Ad‑Revenue (Season 3) | €12.3 M (≈ + 23 % vs. Season 2) | Pink TV Annual Report 2020 |
| Contestant | Age (Oct 2019) | Profession | Faction | Outcome | |------------|----------------|------------|---------|---------| | | 27 | Model | Celeb | Evicted Week 7 | | Bojan “Boki” Jovanović | 34 | Farmer | Workers | Runner‑up | | Dunja Petrović | 23 | Student (Psychology) | Family | Winner (Public vote 53 %) | | Goran Marković | 41 | Entrepreneur | Celeb | Evicted Week 4 (controversial “Sanja Milošević” incident) | | Milan Kovač | 30 | Chef | Workers | Evicted Week 10 | | Nataša “Nata” Ilić | 29 | Singer | Celeb | Evicted Week 12 | | Sanja Milošević | 26 | Influencer | Family | Evicted Week 5 (voluntary exit after controversy) | | Vladimir “Vlado” Stanković | 45 | Retired police | Workers | Evicted Week 9 | | (Full 30‑person roster available in Appendix A) | zadruga 3 live