Rather than cannibalizing their print sales, Santillana initially leveraged digital assets as value-adds. Textbooks were bundled with access codes to online repositories, providing interactive exercises, audio-visual content, and teacher resources. This hybrid approach maintained the revenue stream from physical books while habituating users to digital interfaces.
Students can access the same content online, offline (via app), or in print. Activities auto-correct, and progress syncs across devices. digital santillana