This edition updates classic marketing theory with the digital and social media revolution. Key topics include:
The 17th edition of Kotler is a dense resource. Do not try to read it cover-to-cover in one sitting. Use the PDF's searchability to jump between theory and case studies, and focus heavily on the (Segmentation, Targeting, Positioning) and the Marketing Mix , as these constitute 80% of most marketing exams. principi di marketing kotler 17 edizione pdf
A marketing strategy involves: