Founded in August 2019 by and a team of journalists who left Rustavi 2, Mtavari Arkhi quickly became the second most trusted television station in Georgia. It was established in just 19 days following a ownership change at Rustavi 2 that many saw as a government-led takeover.

The channel's history was marked by constant legal and financial pressure:

For supporters, it is a bastion of free speech; for critics, it is a source of polarized rhetoric. Regardless of political affiliation, the channel has successfully proven that in the modern Georgian media environment, the "Live" button on a digital platform can rival the power of a traditional broadcast tower.

Stay ahead. Stay informed. Watch Mtavari Arxi Live.

The success of Mtavari Arxi Live signaled a generational shift in how Georgians consume news. While traditional TV remains powerful, the channel’s robust online presence allowed it to bypass traditional regulatory hurdles and reach the Georgian diaspora globally.

From day one, the channel’s "Live" component was its lifeline. Lacking the decades of infrastructure and frequency dominance of its competitors, Mtavari Arxi leaned heavily into digital broadcasting. The stream on YouTube and social media platforms became the fastest-growing digital media asset in the country, drawing millions of views within months of launching.