Failory Pitch Decks Better

: Successful decks don't just list features; they build a cohesive narrative where each slide logically answers a question raised by the previous one.

What Do Venture Capitalists Look for in a Pitch Deck? Authors: John H. Cochrane (University of Chicago), Ilya A. Strebulaev (Stanford GSB), and others. Publication: Stanford University Graduate School of Business Research Paper

: Failory also offers a Roast My Pitch Deck service, where experts provide a 20-minute video critique to pinpoint adjustments needed to captivate investors. Key Lessons from the Failory Collection failory pitch decks

is a popular blog, newsletter, and community focused on interviewing failed startup founders. One of their most valuable resources is their breakdown of real pitch decks — both successful and unsuccessful ones — used by early-stage startups to raise capital.

Here is the most useful "paper" (extensive data report) looking into the insights derived from Failory’s pitch deck database, followed by academic papers that analyze similar datasets. : Successful decks don't just list features; they

After analyzing hundreds of decks, several critical lessons emerge for founders: 1. The "Problem" Must Be Stark

Failory’s pitch deck write-ups are for first-time founders. They demystify what investors actually look for, using real-world examples — including failures. The core lesson: clarity, traction, and honesty beat fancy design every time. Cochrane (University of Chicago), Ilya A

: Avoid the "1% of a $100B market" trope. Instead, use a bottom-up analysis (target users multiplied by price) to show a realistic path to capturing a segment. Startup Pitch Decks: PROBLEM Slide (Deep Dive Part 2)