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The Arab League, founded in 1945, has historically focused on political and economic coordination. However, its 2020 Cultural Development Strategy explicitly calls for “joint Arab cultural action.” This paper posits that the League’s Secretary General—as the organization’s highest representative—could sponsor an annual “Arab Oscar” to catalyze creative industries, foster a shared Arab narrative, and project soft power. The central research question: How can the Secretary General’s sponsorship transform a fragmented awards landscape into a cohesive engine for Arab creativity? arab creativity oscar arab league secretary general sponsor
