Best Buy Kaspersky Internet Security 2014

The hallmark of KIS 2014 was its tightened focus on application control. Previous versions relied heavily on a database of known threats. KIS 2014 introduced a more aggressive "Trusted Applications" mode. This was a whitelisting approach where the software operated on the principle that only known, safe executables should run. While this occasionally caused frustration for power users running obscure utilities, for the Best Buy mainstream demographic, it was a godsend—it prevented drive-by downloads from compromised websites effectively.

Best Buy’s Geek Squad played a pivotal role in the KIS 2014 adoption cycle. When a customer brought in a virus-laden PC for repair, Geek Squad agents frequently utilized Kaspersky's Rescue Disk 10 (often burned to a CD or USB) to clean the system. The success rate of these cleanups created brand loyalty. The customer would walk out with a repaired PC and a physical copy of KIS 2014 to prevent recurrence. best buy kaspersky internet security 2014