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Users can link their television to a BBC account for personalized content by entering a unique six-digit code at bbc.com/tvcode. This pairing process, available for BBC iPlayer and Sounds, eliminates the need for manual sign-ins via remote and allows for features like resuming content across devices. For instructions and to pair your device, visit BBC . Pair your TV - BBC iPlayer sign-in - BBC account www.bbc.com/tvcode

Conversely, the system enables granular tracking. When a user authenticates via tvcode , the BBC can link viewing habits to a specific BBC ID. This allows for the aggregation of cross-device data—linking what a user listens to on BBC Sounds (mobile) with what they watch on BBC One (TV). While this is standard practice for commercial entities like Netflix, it complicates the role of a public service broadcaster funded by the public, raising questions about surveillance capitalism within a public institution. on the content from the URL you provided, the page at www