: The landscape is dominated by JioHotstar , the result of the monumental Disney-Reliance merger, which holds a massive grip on both general entertainment and critical sports rights like the IPL.
| Challenge | Description | |-----------|-------------| | | Allegations of preferential treatment to star kids (Karan Johar’s Dharma Productions under scrutiny) | | Monoculture | Over-representation of Hindi/Urdu content, marginalizing regional Indian languages | | Content Saturation | OTT platforms flooded with similar crime dramas and rom-coms, leading to fatigue | | Infrastructure Strain | Traffic and lack of studio space in Mumbai force shoots to Pune or Hyderabad | | Censorship Pressure | Ongoing tensions between OTT self-regulation and government content guidelines |