Served as President and CEO from 1992 to 2004, overseeing the world’s leading floral wire service.
Since leaving the day-to-day CEO role at Sierra, Coccari has remained active in the outdoor industry. He serves on the Board of Directors for several private equity-backed consumer goods companies and acts as an advisor to emerging outdoor and active lifestyle brands. He continues to reside in Wyoming, an environment that suits his passion for fly fishing, skiing, and mountain biking—activities he says keep him connected to the customer. gregg coccari
He holds a B.S. in Psychology from Colgate University and an MBA from the Wharton School of the University of Pennsylvania. Served as President and CEO from 1992 to